KPI Comparison
The KPIs your online team uses —
mapped to your store
AIRIA is a 3D video sensor
It counts and measures — people passing,
people stopping, people entering, people dwelling.
This overview shows which of those numbers maps to the KPIs your online team already works with every day.
Online Shop vs. Physical Shop
Interest
Window Dwell Time
Time spent viewing window display
Interest
Click-Through Rate
CTR from ad to landing page
Consideration
Store Entrants
People counted at the door
Consideration
Site Visits
Unique sessions & page depth
Engagement
Dwell & Category Engagement
Avg. dwell time & interaction - beyond the door
Checkout Friction
Queue & Waiting Time
Avg. queue length & wait time at peak & off-peak
Conversion
Point of Sale Purchase
POS transaction value & basket size
Engagement
Product Engagement
Category views, wishlists & time on page
Friction
Cart Abandonment Rate
Drop-off at checkout initiation
Conversion
Checkout & Purchase
Cart completion & revenue
Awareness
Impressions & Reach
Total ad views & content exposure.
Awareness
Passerby Traffic
Pedestrian flow past the storefront
KPI Stages
Awareness -> Interest -> Consideration -> Engagement -> Conversion
Passersby vs Impressions
Impressions are guaranteed served. Passersby are proximity-counted — the sensor cannot confirm the person looked at the store.
Window Dwell vs CTR
A click is an unambiguous intent signal. Window
dwell is proximity-based — but stopping in front of a store is exposure
regardless of reason, much like an impression being served.
Beyond the Door vs Product Engagement
Online tracks the exact product viewed. The AIRIA measures dwell in a zone — it cannot identify which specific product attracted attention.
Door Count vs Site Visits
The most established KPI in physical retail — used as ground truth for decades and the only sensor delivering a fully accurate, reliable number. The AIRIA goes further: it counts groups, not just individuals. A family or couple entering together is one purchasing decision, not four — making group-based conversion rates significantly more meaningful than raw headcount.
The door count includes all entries: staff, delivery personnel and others without a separate entrance. At normal traffic volumes this is statistical noise and does not distort the KPI. It only becomes relevant in very low-traffic stores where simpler, more direct tools are the better fit regardless.
Queue Time vs Cart Abandonment
Cart abandonment is captured at the exact
drop-off moment. In physical retail, the decision to leave is never
recorded — only the queue time that may have caused it.
Independent measurements
Unlike online where each stage implies the
previous, physical KPIs are independent sensor readings. A door entry
does not confirm a window stop or a passersby count.